Buyer's Agent Sydney, Potts Point

Maximise your profit, not your risk

Get the advantage you need with Wolf Buyers Agency in your corner.

Buying in Sydney means hundreds of decisions that have to be right: which suburb, which property, what it is really worth, what the contract hides, and how to win it without overpaying. A buyer's agent works for you, not the seller, and does that work with you.

At Wolf Buyers Agency we dedicate approximately 100–150 hours to every client, ensuring a tailored and strategic approach to finding the right property.

Passionate and client-focused. Harold genuinely loves helping people secure the right property and the best deal.
Access to off-market deals. Gain insider access to properties not publicly listed.
Auction and negotiation support. Whether bidding at auction or negotiating a private sale, we act as your expert representative.
Construction and property insight. Identify potential property issues before purchase.
Professional network. Trusted financial planners, accountants and mortgage brokers for investment purchases.

Couple looking up at a modern apartment building

What does a buyer's agent do for you?

Each service has its own page explaining how it works and who it suits.

Not sure which you need? Compare the Diamond, Platinum, Gold and Silver service options.

Buying a home or an investment?

When considering buying a home versus an investment property, there are a few key differences to keep in mind.

Home buyer

Home: personal needs, lifestyle and emotional attachment, such as location and comfort.
Financing: based on affordability and long-term living.
Risk: generally lower, considered a stable asset.

Home buyer's agent

Investment buyer

Investment property: financial gain, rental income, property growth and return on investment.
Financing: rental yield, tax benefits and ongoing costs.
Risk: higher, with potential for returns and tax deductions.

Investment property buyer's agent

Our competitive advantage

Harold combines a buyer's agent's experience with legal, financial, building and marketing knowledge, and a wide professional network.

Legal expertise
Financial credentials
Process expertise
Building insights
Buyer's agent experience
Marketing intelligence
Extensive network

Our process: the Wolf Buyers Agency journey

We streamline the property-buying experience with a clear, structured approach.

ConsultationWe connect via video call, face-to-face meeting, or phone to understand your ideal property brief, including non-negotiables, must-haves, and preferences.
EngagementWe formalise the Buyers' Agency Agreement and outline the next steps. For investment properties, this includes collaboration with a financial planner, accountant and finance broker.
Search and property selectionWe leverage our expertise and network to identify properties that match your criteria, on-market, off-market and pre-market.
Purchase and negotiationWe guide you through the acquisition process, ensuring a smooth transaction and securing the best possible outcome, then on to settlement.

You can't sell at the right price if you didn't buy the right property.

The Wolf Buyers Agency Experience

At Wolf Buyers Agency, we dedicate approximately 100-150 hours to every client, ensuring a tailored and strategic approach to finding the perfect property.

Driven by Passion – Principal Harold is committed to helping people by doing what he does best—guiding clients through the property journey with expertise and care.
Maximising Value – Just as sellers use agents to secure top dollar, buyers benefit from expert representation. A buyers’ agent doesn’t just find a property—they save money through due diligence, real estate expertise, and negotiation skills, ensuring clients secure the best deal.
Long-Term Financial Gain – Our relentless efforts in researching, negotiating, and selecting the right property mean clients don’t just buy smart—they build wealth in the long run.

Couple researching a property purchase together on a laptop

Harold Wolf, principal and buyer's agent at Wolf Buyers Agency, Sydney

Who is Harold Wolf?

Harold Wolf is the principal of Wolf Buyers Agency. He holds an NSW Class 1 Real Estate Licence No 1170175, and is also licensed in Victoria (095229L), the ACT (00670699) and South Australia (CB22716730). He has worked in Sydney real estate since 2000, first as a selling agent, and has represented buyers and investors since 2007.

His whole life Harold has been passionate about architecture and property. Before real estate he worked in the building and advertising industries, which is why clients get construction insight and marketing intelligence alongside negotiation.

More about Harold

Why More Buyers Are Choosing Buyers’ Agents.

A buyers’ agent is a wise choice for those who want to save time, reduce stress, and make confident property decisions. They’re especially valuable for:

Busy professionals & families – Streamline the search while balancing work and life.
First-time or nervous buyers – Gain expert guidance and avoid costly mistakes.
Those short on time – Stay on track even with competing priorities.
Anyone overwhelmed by the process – Simplify research, inspections, and negotiations.
People upsizing, downsizing, or relocating – Ensure a smooth transition with expert support.

A buyers’ agent takes the hassle out of property hunting, helping you secure the right home, faster and smarter.

Bright, light-filled living room in a Sydney home

Why work with us

Trusted Advocate
Your best interests come first.
Market Expertise
Exclusive insights & smart negotiation.
Seamless Process
Full support from search (brief) to settlement.

Where we have bought for clients

A selection of properties secured for Wolf Buyers Agency clients across Sydney, from the eastern suburbs and inner city to the north and south.

Belrose
Earlwood
Surry Hills
Surry Hills
Kensington
Elizabeth Bay
Brighton-Le-Sands
Matraville
Darlinghurst
Kogarah

Buyers’ Agent Information sheet.

Download here

What clients say

Professional at Heart Who Never Gives Up
“The moment we met Harold, we knew we would not be disappointed. He indeed showed us that he was the best person for the job, in many ways. Harold managed the purchase of our house with great care, professionalism and patience. He took a lot of the pain of the process away and managed to successfully secure the best outcome possible for us. We will definitely be using Harold again in the future.”
Quentin & Beja D, home buyers, Belrose

Harold is an Excellent Buyers Agent
“Not only is he friendly and kind, attending carefully to our needs and wishes for a new property; he is also persistent and a great negotiator, engaging in lengthy negotiations with real estate agents to secure a property we could afford. We now have a wonderful home with heaps of space, a yard for our pet, a large garage and a view of the river.”
Jo R & Doug M, repeat buyers, Earlwood

Really Informative Agent
“As a first home buyer I felt very overwhelmed with the house buying process. Harold was very helpful and explained the entire buying process with me so that I could make an offer with confidence. He was always quick to respond to any text messages and emails and was always very informative. Thank you Harold”
Emma F, first home buyer, Elizabeth Bay

Couldn't Have Done It Without You
“When I first met Harold in 2009 I had an average income and some modest savings in the bank and wanted to invest in property. But I didn't know how to. Harold thoroughly explained the details of property investment and he put me in touch with a finance broker and an accountant to map out a long term strategy. I just recently purchased property No 4 and my investment portfolio is preparing for a comfortable retirement.”
Adam G, investor, repeat buyer

Read more reviews on our Google Business Profile.

Common questions

Wolf Buyers Agency is a Sydney buyer's agent based in Potts Point, led by principal Harold Wolf (NSW Class 1 Real Estate Licence No 1170175). It represents home buyers and property investors only, never sellers.

Book a free 30-minute discovery call: call Harold on 0421 696 399 or email info@wolfbuyersagency.com.au. The first conversation is obligation-free.

Engaging A Buyers' Agent, or Buyers Advocate, can provide several benefits. They can help you navigate the complex process of purchasing a property, provide expert advice and guidance, negotiate on your behalf and potentially save you time and money. Buyers' agents have in-depth market knowledge and can help you find properties that match your criteria while also providing insights and analysis. Their expertise can be especially valuable for first home buyers or those unfamiliar with the local real estate market.

An Off-Market and Pre-Market property refers to a property that is not (yet) publicly listed for sale on the open market via any marketing platform. Instead, these properties are sold through private networks, usually to a selling agent's data base contacts, which include buyers' agents. Off-market and Pre-Market properties can offer unique opportunities for buyers, as they have less competition from other house hunters and potentially provide better negotiating leverage. However, accessing these properties typically requires close working relationships with real estate agents or industry connections. This is one of the advantages buyers' agents will provide. BTW, approximately 30% of all property transactions are Off-Market sales, which means that there is a one in three chance of missing out on your perfect property if you are not engaging a buyers' agent.

This is a question hard to answer. It all depends on the complexity and uniqueness of your search criteria; it depends on how many properties become available for purchase in your preferred location at the time of your search and how far your budget is reaching. We have found properties within a couple of weeks of signing the agency agreement and some took us several months to locate. We have been engaged by clients who have been looking for many months and even several years by themselves and realised they are getting nowhere due to their time constraints, the pace of the market, missed opportunities, their inexperience with the negotiation or auction processes and/ or changing market conditions. After they came to us, we had them signing off on their new home within several weeks.

Again, our fees depend on the complexity and uniqueness of your search criteria, which is really a case-by-case scenario. In general, we try to stay as competitive and affordable as possible to make it worthwhile for you. We have the two options of percentage of purchase price or fixed fee on offer; whatever is more comfortable for you but also fair for all parties involved. There is also an upfront engagement fee that forms part of the whole investment.

Unfortunate to say, if you find a property you intend to buy by yourself, this will not release you from the agency agreement, hence the agreed fee will still apply. Therefore, we would prefer that you let us do our job once you have engaged us.